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SEO for home service businesses

Home service SEO that turns searches into booked jobs

SEO for plumbers, landscapers, junk removal, pest control and remodeling companies: found in Google, Maps and AI answers, reported on calls every month.

5.0 ★ from 110 Google reviews and 44 on ClutchClients stay 30 months on average, with no long-term contracts

Free home-service SEO audit

A short video walk-through of what is costing you calls in Google and Maps, in your inbox within 3 business days.

No phone number needed. We reply by email.

Results from home service clients

Published case studies, with the full numbers one click away.

All case studies →

Junk removal · SEO + local

+1,140%

organic traffic

From 267 to 3,044 visits a month in under two years for 99 Junk Removal.

Read the case study →

Artificial turf · SEO + content

+658%

conversions

Plus 300% more new users in a little over a year for a synthetic turf installer.

Read the case study →

Junk removal · SEO + CRO

+336%

organic traffic

From 165 to 554 visits a month over the course of Junk B Gone's SEO campaign.

Read the case study →

What is home service SEO?

Home service SEO is the work of getting a contractor to show up when nearby homeowners search for the job: in Google's map pack, the regular results, and AI answers like ChatGPT and Google's AI Overviews. It covers your Google Business Profile, a page for each service and town you work in, reviews, site speed, and content that answers buyers' questions.

What every plan includes

01

Google Business Profile & Maps

Categories, services, photos, posts, and the review requests that move you into the map pack.

02

Service and city pages

A page for every job you want more of and every town you serve, written the way homeowners search.

03

Technical fixes

Speed, mobile, indexing, schema and call tracking, fixed first so everything after it counts.

04

A review engine

A simple ask after every job, by text and email, with replies drafted for you to approve.

05

Content that answers buyers

Cost guides, repair-or-replace articles and FAQs that win featured snippets and AI answers.

06

AI search visibility

Making yours the business ChatGPT, Perplexity and Google's AI Overviews name for your services.

Proof: a client ranked #1 in ChatGPT →

SEO built for your trade

Homeowners search for a plumber differently from a landscaper. Each trade gets its own plan, its own pages and its own map-pack strategy.

Plumbers

Emergency calls, water heaters and drain jobs, found first in the map pack.

Landscapers & hardscapers

Design-build, retaining walls and maintenance, booked before the season starts.

Junk removal

Same-day and cleanout searches in every town on your truck's route.

Pest control

One-time treatments that turn into recurring plans, from searches that say "near me".

Remodelers

Kitchen, bath and whole-home projects, with the photos and reviews big jobs need.

Artificial turf

Installs and quotes from homeowners comparing turf against sod.

Restoration or mold remediation company? Restoration Inbound is our dedicated restoration team →

How it works

  1. Step 1

    Free audit

    We show you what is costing you calls: map-pack gaps, missing service pages, technical problems.

  2. Step 2

    A 90-day plan in writing

    Scope, price and what we will report on, agreed before any work starts.

  3. Step 3

    Monthly calls-and-leads report

    Calls, form leads and rankings in the towns you serve, every month, in plain English.

Every plan is custom, and priced in writing

Your plan is built around your trade, the towns you serve and how much your site needs. After the free audit you get the scope and the price in writing, before anything starts. No long-term contracts.

Get a quote

Home service SEO questions, answered

How much does SEO cost for a home service business?

Most home service companies pay a monthly retainer, and every plan we write is custom. The price depends on how many towns you serve, how competitive your trade is there and how much your site needs. After a free audit you get the scope and price in writing, before anything starts.

How long does local SEO take to work?

Profile and technical fixes can move map-pack rankings within the first few months. Competitive city pages usually take longer. Your plan sets 90-day milestones, so you judge progress on calls, not promises.

Is SEO better than Google Local Services Ads?

They do different jobs. Local Services Ads charge per lead and stop the day you stop paying. SEO builds rankings you keep. Many home service companies run both, and we manage Google Ads and LSAs too.

Do you work with companies outside Seattle?

Yes. We are based in Seattle, WA and work with home service businesses across the US, including franchises and companies with several locations.

Will I be locked into a long contract?

No. We don't do long-term contracts. Your scope and price are in a written proposal you approve before anything starts, and our clients still stay 30 months on average.

How do I get my business into ChatGPT and AI search?

AI assistants lean on sources they trust: consistent business details, reviews, and pages that answer questions directly. We tighten all three, then check each month whether assistants name you for your core services.

Find out what's costing you calls

A free audit of your site and Google profile. No long-term contract, no pressure. Mon–Fri, 8 AM – 5 PM PT.

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